Tuesday, February 26, 2013

Small Bookstores vs. Amazon

This article is largely about the misplaced attention that the Justice Department has placed on publishers who worked with Apple to fight Amazon's strangle-hold on eBook publishing.  I find it more interesting how the author is able to tie this case into the survival of publishers as a whole, print publishing in particular, and the survival of independent bookstores.

http://www.nytimes.com/2012/04/16/business/media/amazon-low-prices-disguise-a-high-cost.html

Monday, February 4, 2013

Pen and Paper

While there is no argument that digital content has made us more efficient in the office, there is still a place for pen and paper.

Research has shown that people's comprehension is superior when they read text on paper vs. online.  "Digital technology is better for socializing and sharing, while paper is best for quiet contemplation."

"Paper can be a luscious and beautiful thing - the way we savor fine food and wine, we can savor paper and ink and what it does for us."

"Paper reminds us that we are physical beings, despite having to contend in an increasingly virtual world."

http://www.nytimes.com/2012/09/09/jobs/pen-and-paper-still-practical-in-the-office-workstation.html?_r=0

Sunday, February 3, 2013

Print As a "Non-Traditional" Content Strategy

With the rush to digital, print has become a non-traditional marketing solution.  Digital marketing is now "traditional" and this article explores ways that print can be used to stand out and make a statement.

I love this quote: "Print is not declining any more.  Most prognosticators say that by 2020 most printed media will be gone.  I think anyone who makes those types of comments doesn't understand history.  Just type into Google 'the Death of TV' and you'll see hundreds of articles predicting the end of television . . . one could make the argument that right now is the golden age of television, with amazing shows like Boardwalk Empire, Mad Men and Homeland leading the way."

http://contentmarketinginstitute.com/2012/10/print-content-strategy/

Friday, February 1, 2013

For Many Students, Print is Still King

I work in higher-ed publishing, so this article hits close to home.  "The vast Majority of students still prefer print . . . we still print everything . . . Our aim is not to bias print or digital but offer the experience in multiple formats."

"What I hear from [students] a lot of times is that they feel some sort of comfort in being able to hold the thing in their hands."

http://chronicle.com/article/For-Many-Students-Print-Is/136829/?goback=%2Egde_1715857_member_210010899%2Egde_1715857_member_210281559